Santa Rosa Stainless Steel was organized in 1968 by Fred Ferronato in partnership with Rodney Strong of the then Windsor Vineyards. Santa Rosa Stainless Steel soon became a affordable alternative to Valley Foundry Machine Works. Now operated by his children Michele, Rod and Mark, Santa Rosa Stainless Steel has grown to become the leading producer of stainless steel tanks for the wine and brewing industries.
In just the past 30 years over 800 wineries and 50 breweries have invested in over ten thousand Santa Rosa Stainless Steel tanks, worldwide.